My 5 favorite Concierge App

Link to collexio :

http://collex.io/c/5-app-m-concierge-1430379398/#

Enjoy :)

Go Digital to improve guests' experienc

Session 1 

Flip To

Checkmate

AirBnB

Marriott Snapchat

1- Hotels can use social to improve guests experience:

1 - Hotels can know our guests before they arrive (CheckMate).
2 - Once guests receive the confirmation mail of their reservation, they can  share or tweet directly about their upcoming trip (Flip.to).
3 - Marriott concluded a partnership with a start-up to develop a specific program for the application Snapchat allowing the users to send photos and videos (Marriott - Snapchat) and launched a Youtube Serie.

2. Should a hotel use UGC in various social media in the hotel's social media ? 

• Hoteliers should use UGC in various social media because it make them part of their guests' universe, it allow hoteliers to create stories and keep in touch with their guests but they have to do it wisely as some guests do not want the hotel to use their image and their own posts on social media. 

• Hoteliers need to produce accurate and efficient content to add a valuable content that matches with the hotel image and standards as it will be associated to their brand with accordance of the guests and not by taking every pictures, informations or comments. 

• Producing too much or not enough content on social media can damage the efficiency of the digital campaign. Having a good frequency of sharings and publication is the best way to have an accurate campaign that touches guests. 

3. What issues/problems result from hotel's use of guest information used in social media?