Aloft Hotel A Gen C Brand

Aloft Hotels are Gen C hotels :
They attract the Generation C thanks to their online website where video are inserted, they have also a mobile website accessible with smartphones.

The brand personality :

Aloft Hotel is trendy, all hotels are with modern design in nice locations.

Aloft Hotel meets the 4 Gen C Characteristics in different ways :

Connection : It connect with people with its accessible website where you can book online and see the different location, you can even create an account that gather all you informations and stays in the different Aloft hotels. You can also use your smartphone to access to Aloft website.

Community : Aloft Hotel is present on Facebook and different social medias creating a sense of community for the followers of the brand.

Creation : Aloft Hotel creates videos and images for the different websites.

Curation : Aloft Hotel has an account on Pinterest and Instagram where it gather images and videos about the different hotels of the brand promoting its offers and locations.

They possess a responsive design mobile website.

I think they can add a Virtual tour of hotels on their website to discover the different destinations and locations. Otherwise it is a very well though website.

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