Generation C

Generation C Definition : Defining Generation C by Technological Focus: Digital Natives Others prefer to define Generation C as a "psychographic" group, or a number of individuals who share a similar state of mind, whether that be certain personality traits, values, attitudes, interests, or lifestyles. In this definition, Generation C's members all have the common characteristic of being "digital natives" who turn to the Internet naturally and extensively to do a number of things, and are very Web 2.0-savvy. Dan Pankraz, a youth planning specialist for a digital marketing agency in Sydney, Australia, says there are five main characteristics of Generation C: • a love of content creation and 'mashing'; • the tendency to form active communities rather than remain passive; • a gravitation toward social media sites where they can participate in discussions about different ideas and get involved in cultural conversations; • a desire to be in control of their own lives, and a contentedness with complexity; a desire to work in more creative industries and be less restricted by rigid social structures.

My own score :