Influencer Marketing is the name we give to the process of developing relationships with influential people that can lead to their assisting you in creating visibility for your product or service. This type of marketing depends on your having something great to offer your potential customers, and the audience of the influencer, and it also depends on your building a great relationship with the influencer as well.
My Definition :
Influence Marketing regroups all the techniques used to reach influencers, influencers are people (bloggers, tweetos, Facebookers, Instagrammers...) that have an audience. They can speak about a product or service and are trusted by their audience.
Source
Coca Cola is using influence marketing : here
Dorchester Collection welcome influencers : see here and here
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